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CUSTOMER LOYALTY
Easily Build and Manage Loyalty Programs
Most frequent diner programs on the market today
promise great results. But it is often difficult to configure the various
promotions and cumbersome to process them at the POS station. The Restaurant
Manager™ Customer Loyalty module, on the other hand, is a snap to configure and
takes little training to operate. You will be able to dream up and configure all
sorts of special promotions, and your servers will have no trouble awarding
points or offering discounts to eligible customers. At the same time, Restaurant
Manager provides tight security to prevent abuse or fraud by staff or customers.
Every Restaurant Manager base package includes a customer database that stores
the basic information you need to get to know your patrons – information that
managers and servers can access instantly from the POS station to help them
tailor service to a customer’s preferences. And when you supplement this
database with the Customer Loyalty module, you can encourage and reward
customers as their spending grows. Offer a free margarita on every tenth visit,
give a 10% discount to customers who pay to join your membership program, even
send out a special birthday offer – there really is no limit to the special
promotions you can implement. You can track customers by dollar amount spent,
menu items purchased, points earned or number of visits. Reward loyal customers
with discounts, coupons, free menu items or specialty gifts like T-shirts or
mugs, etc. Patrons can even be enrolled in multiple programs at once if you
wish.
Keep customers engaged in your programs by printing current points and discounts
on each check. And you can filter your customer list on any criteria to generate
mailing labels for specific promotions.
Reports, of course, are a critical tool in evaluating the effectiveness of your
customer loyalty program. And Restaurant Manager offers you all the report
formats you need to track and fine-tune your success. It’s also easy to keep
customers informed of their status. |